Tacomio: An Everyday Dose of Entrepreneurial Perseverance
By Carina Roncesvalles
In the Philippine business arena that is characterised by cutthroat competition and unpredictable economic condition, perseverance will make a business stand out. And inidividual strength and determination will make the entrepreneur stand out the everyday challenges of business.
Leni Adriano, the woman behind Tacomio, spelled these ideas out when she retold to Magnegosyo.com her entrepreneurial story.
Tacomio started as La Salsa, a Mexican snack bar in E. Rodriguez Sr. Ave., in Quezon City. in 1997.
“I wanted to get into the food business thinking it was easy since my husband and I were in property development then. The economy was booming and I wanted a much simpler business. I thought the food business was simple,” Adriano said.
She added that the Philippine fast food business trend, mall popularity, and the development of the Light Rail Transit (LRT) and Metro Rail Transitand (MRT) - made the idea of a food outlet very appealing.
“I was thinking of what kind of food, and realized that there were too many burgers, pizza, ice cream, chicken and dim sum. I was a very small player so I wanted to find a niche market – and I thought Mexican fast food because whatever was ‘in’ in the United States was readily accepted in the Philippines. So La Salsa was born,” Adriano said.
La Salsa started out with P300,000 initial capital for a sit-in place. The company later changed its name to Tacomio when the entrepreneurs reformatted the company in preparation for their entry to the malls.
The Filipino palate soon embraced the Mexican snack. “Taco is the most popular Mexican snack even among Filipinos. Mio means ‘my’ or my taco. Mio also is a derivative of my son Emilio’s name,” Adriano said.
She noted that Tacomio’s first year in business was manifested by birth pains. “It was difficult but gratifying, tiring but inspiring. I knew the business had so much potential from the reaction of our customers. It was very easy for us to have repeat customers and we always got their feedback.”
As mode of expansion to increase market presence and scatter the seeds of entrepreneurial perseverance, Tacomio went into franchising.
“After only three weeks in operation, an executive of a big international chain came in as a customer and was impressed with our menu and set-up. He offered to franchise it right away even if we were not ready yet. That was inspiring and very encouraging,” Adriano said.
Tacomio now counts four company-owned outlets and four franchises – the fruit of entrepreneurial perseverance in Mexican flavor.
Tacomio’s competitive edge is manifested in the entrepreneurs untiring dedication for excellence.
“We do our work well in terms of food quality, cleanliness, service, design, etc. We are fair and we just simply do our best and strive to continuously improve our systems, despite economic downturns. We just continue to persevere and strive everyday,” Adriano said.
Mexican Food Philippines Tacomio Franchise Business Philippine Business
About Carina Roncesvalles: Carina Roncesvalles is a Journalism graduate from the University of the Philippines in Diliman. Carina has worked as a Reporter for BusinessWorld. She is nowworking as a full-time writer for a Makati-based public relations company.
24 Responses to “Tacomio: An Everyday Dose of Entrepreneurial Perseverance”
RSS feed for comments on this post. TrackBack URI
hi,
i am intrested in franchising TACAMICO. i have been buying your tacos for over 4 years now. can you give me some details.
Hi,
Is it possible to franchise tacamico here in bacolod? how much do i need o invest and what are the requirements? please email me the data. Thanks.
Im interested in Franchising tacamico here in SUBIC SBMA.can you please guide me on how to get franchising tacamico and what is the requirements,and how much im going to invest in this kind of business.please send me email of your date. thank you very much.
Good Morning! Looking for a new business and i am interested in franchising Tacomino. Can you please send more details about it like investment needed , requirements, cart size. Do you have a website where we can learn more about your products. Thank you and hope you can email me the details.Tnx!
I am interested in franchising tacomio in Nueva Ecija, can you send me the details how and what i need to do??? budget, requirements.. please email me as soon as possible.
hello…i’m interested on franchising…could you pls email me the details…tnx
hi! we have been thinking of franchising and found ur product very interesting. hope you can send us the details on what to do, requirements, and etc. if everything goes well, we like to open by May next year. Thanks.
can you provide me with some details about the business and the initial investment in putting up this kind of business. thank you very much.
hello.
congratulations.
i am intrested in franchising TACAMICO. please send me your guidelines in starting up your business.
thank you.
ian nacaya
hello,
I’m interested to franchise tacomio, please send me details. thanks! God bless.
Hi, I am looking for a food business/ Franchise, I am
interested with Tacomio, can you please send me info about your franchise ( like fees etc.).
thanks.
got a view of your business and im interested, im based here in balanga, bataan. Can you send me details so i can asses including your selling and profit details. also do you assist beginners like offering “BUSINES NOW, PAY LATER” plan. thank you
hi, I’am retiring by the end of the year and I’am interested to franchise TACOMINO. Could you give me details and the franchise cost and also ROI. Thanks a lot…
hi. i am interested in franchising this business can you please send me the details asap. ty.
Hello!I’m planning to franchise this business. please send me the details. thanks!
Please send me details on how to start the TacoMio business
on a recommended location.
Thanks.
hi im interested with tacomio. pls send me details. thank you
Hi! I am planning to put up a bussiness and I find tacomio interesting. Kindly send me the full details and requirements in franchising tacomio.
i am interested with your business…can you pls send me the details? tnx!
hi, i’m interested in your business. i reside in davao city. can u please send me the details? thank you
-xymber
please send me franchising details.thanks!
i am planning to set up business in my place in Visayas and am a bit interested with your product. Could you please send me more details?
I would appreciate your immediate response.
Thanks.
mag kano franchise paki-email nmn po,, ty,,
hi! i am interested with your business…can you pls send details on how to apply a business franchise..tnx