Posted by Sean John in Business News on 14th December 2009
Liliw, Laguna is known for its Shoe/Tsinelas (slippers) Industry
Just a little south of the city of Sta. Cruz in Laguna is the quaint little town of Liliw. Besides the very unique town name, the town is widely known for its thriving shoe industry. Aside from the known shoe mecca of Marikina, Liliw is one of those places where you can just go gaga over shoes and footwear: Liliw has one of the most notable and lively shoe-making industries in Luzon, never mind in the country.
Not a very big draw for the guys, but for women of all ages, this might just be where you encounter “shoe nirvana”. Magnegosyo.com’s resident wanderer and photo guy extraordinaire recently went on one of his excursions down south and visited the town of Liliw, discovering the burgeoning shoe-making industry and actually befriending one shoe entrepreneur in the process.
We don’t do this a lot, so enjoy as we photo blog Liliw and it’s shoe businesses.
If you visit Liliw’s main business street, you would be blind if you didn’t notice all the shoe stores that line the main street. The place is a heaven for shoe lovers — that probably will cater more to the women than the men. But don’t despair, men — there are a lot of stores that sell footwear for guys as well. One of these store’s is PIA FOOTWEAR, one of the hundreds of shoe stores in the main business area.

Owned by
Theresa Pia Mistica,
PIA FOOTWEAR’s shoes are made in their very own shoe-making factory not far from the town proper. The beauty of these businesses here, Pia agrees, is that because of the relatively low labor costs, most of the business owners are able to sell their goods at reasonably low prices. Their stores, goods, and even their reputation now compete with the urban
city of Marikina for shoe buyers’ attentions. While Marikina may have a slight advantage of being so near to the metro, a large number of people — most of which are understandably from the south, but some urbanites as well — travel to Liliw just to sample their products.

It might surprise you — or then again, it might not — that some of the stores in Liliw sell imported shoes from Taiwan, China and Korea. Though the majority of the stores sell locally-made shoes, some still import from the said countries to add more variety to their products. This is not a major concern for the businesses yet, but may soon become an issue if more and more of the stores adopt an importing scheme rather than continue to push for locally-made shoes.
But no matter how the industry evolves, the local government of Liliw is its biggest supporter and endorser. The annual town fiesta revolves around the industry and it is not about to let go of its biggest income generator. Liliw brands are not bound to the town only, some of the Liliw brands even have shoes in the shelves of Metro Manila’s biggest department stores. I’ll leave to you to research which brands they are, but you might be surprised, you might actually be wearing a Liliw-made pair of shoes right now.
If more investors come in and bring in more funds for this industry, no doubt it will be a major asset for the region and indeed the country. So why not visit the Liliw for yourself. Who knows, there might be a good business venture there waiting for you.
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About Sean John: Sean John is a writer by training and passion. He now writes to fulfill his dreams. This is how he might describe himself: wordsmith, tech junkie, gamer for life, coke (zero) drinker, guitar man, loves stuffed bears, lifehouse fan, rocker/jazzer.
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[…] Tsibog.com’s resident wanderer and photo guru trekked Southern Luzon, they made it a point to stop by Liliw, shop for some local footwear (Liliw is home to a booming shoe industry) and of course sample the food at Arabela Café. […]
Hello!
I am interested with this kind of business.
If I am to start my own footwear store, how much do you advice for my initial capital? Are you willing to supply us here in Hilongos, Leyte or in Cebu?
You are not giving any details of your business to prospective franchisees. You failed to mention how much is the required capital/investment. Please reply to the queries posted above.
hi! im also interested in this kind of business.how much is the required initial capital for me to start a footwear store?are u willing to supply us here in victorias city,negros occidental?thank you…
Hi! very interesting. Please PM me. How much is the initial investment? Thanks
how much is the startin capital of that business…
good day.. gusto ko po sana malaman ang cost ng initial investment… magkano po ba ang kakailangan para makastart… im haytham from zamboanga city.. interestede po ako sa product nyo.. please do reply asap.. have a nice day.. and more power..
hi i would like to ask for Shoe/Tsinelas (slippers) price list. please send it to shecollection09@gmail.com. thanks plenty hoping for you reply.
hello, i would like to ask for shoe/tsinelas (slippers) price since i have a small store in the province and i want to introduce your products. please sent it to my email ad: arong_natty@yahoo.com.ph.
thank you and i am looking forward to your reply.
I AM INTERESTED IN THIS LINE OF BUSSINESS TOO PLEASE SEND ME SOME INFO.AND HOW MUCH CAPITAL DO I NEED. HOPE FOR AN IMMEDIATE REPLY.
I AM PLANNING TO STARTTHIS KIND OF BUSSINESS IN ILIGAN CITY WOULD U ABLE TO SUPPLY IN THIS AREA AND HOW MUCH WOULD BE THE STARTING CAPITAL?
hello gusto magstart sa busness na ganito magkano ang capital ? are able to supply in abra ? and if I want to put my own name logo can you do it ? please send me some info ..thanks
remeliebisares@yahoo.ca please e- mail mail me
can u pls send me the specs. m interested with this. pls. email me the specs thank u. jsonobregon@aol.com
pls email me the prize list @ megs0319@yahoo.com
just wanna ask how much is the capital? can you please send the price list to my email…Wat if i have my own design are you accepting customize design
hi! I would like to see your pricelist. I’m interested in reselling your items. please email me at aileenpsantiago@yahoo.com. thank u!
Hi musta po. Interesado po akong malaman kong papaano makaka bili ng mga products nyo. Can you please send me the price list and picture of your product in my email add mary_ncar@yahoo.com. Salamat and I’m waiting for your reply.
hi i’d like to start a small business for shoes and slippers in roxas city capis how much capital shall i need
this is renz interested sa busniss tulad ng shoes at sandals
pls advice me.h ow to start.how much money it cost to start
thank you
Good day!im from tarlac city and im interested to start shoe businesses .can u pls. help me and send me some info and price list and how the capital?email neyluvs@yahoo.com or contact #09182745597 tnx
how much is the initial capital to start slipper/shoe bisnez? please send me quotation per item.
i’m very much interested with the line of business.. how much the estimated capital before i tend to open ?
thank you…
hello…gud day…pls send me ur address coz i want to visit ur place..i’ll be in phils soon…
god bless
hi do you have facebook or multiply sites?
hi,i’m so much interested in your product..pls send all the infos i need to know..tnx..
Good day!im from oriental mindoro and im interested to start shoe businesses .can u pls. help me and send me some info and price list and how the capital?email brian_0728@yahoo.com or contact #09296127431 thnaks!
Hi, good afternoon! I have new footwear stall in our public market I suppose to open it first week of March kaso I have problem kung san ako kukuha ng ibebenta? Nag aral me sa Los Banos kaya nagka idea me sa Liliw shoes. Are you willing to supply us here in Cauayan City, Isabela? And paano ang procedures sa ordering, pls send me all the info? Ito CP # ko (Globe-0917-801-4541; Sun-09228031677.
Thanks!
Please send me details for your business, I’m interested to put up in General Santos City
I am interested in your product. Please send me the complete details of your company, your product and also the pricelist. Email: emidelmundo@yahoo.com
hi, i’m from montalban, rizal. a small time businesswoman, feel interested in this kind of business, please send me details of the initial capital to start. Thank you
hi! im also interested in this kind of business.how much is the required initial capital for me to start a footwear store?are u willing to supply us here in cebu?
thank you…
Hi! I’d like to know if you are open for consignment basis..if not how much would nbe the initial investment for this kind of business? Can you please send me the photos with corresponding prices in this email add: pink_elish78@yahoo.com
Thank you very much & hope to hear from you soon.
Hi,
Im girlie of taytay rizal and interested on this kind of business. Can you give me idea how much is the initial capital if I bought slippers from you from a small business. Please email me information and where can i call you.
how much is the initial investment? would like to put up same business here in Baguio,please send it to nanz_20042000@yahoo.com
hi i’m interested with this business. pls send me the initial capital needed and pricelist of your products, and other details here/s my email add k8bomb24@yahoo.com. thanks.
Hi guys,
Sorry for the late reply.
Let me just re-iterate, this site is NOT the owner of the business we featured in the article — we just featured them and their line of business. THESE ARE NOT OUR PRODUCTS. They belong to a Liliw-based business.
If you really want to research about this business (e.g. starting capital, ROI, and other info), it would be good for you to visit Liliw and see for yourselves. You actually might be doing Liliw a good help if you do so.
Here are the contact details of the said business we featured.
Info;
PIA FOOTWEAR
Brgy Pag-Asa
Liliw, Laguna
Owner: Theresa Pia Mistica
Phone: 0917-510-0421
Thanks.
Good day!!!
I have an online shop and I am interested to sell your item/products. I’M from Butuan City, Agusan del Norte.
Please email me Ma’am (kylzcloset@yahoo.com)
Thank you and God bless.